More Details About Bronny James’ NIL Deals
According to Icon Source, a NIL “refers to the use of an athlete’s name, image, and likeness through marketing and promotional endeavors.” Additionally, it can include autograph signings, product endorsements, social media posts, and more. Furthermore, it allows athletes to “receive financial compensation” for these endeavors.
According to ON3, James, who is a high school basketball player and son of NBA player Lebron James, boasts a total of 12.7 million followers on social media. The report specifically cites James’ Instagram and TikTok accounts.
In addition, the report references three NIL deals which suspected to contribute to Jame’s $7.2 million annual valuation.
The first is James’ most recent deal with Beats By Dre. James followed in the footsteps of his father — the first athlete to sign a deal with the company. But took things a step further and became the first high school student to sign a NIL deal with the company, as per The Shade Room.
According to Fox Sports, Beats unveiled the sponsorship with a 90-second advertisement featuring James and his father.
The Chosen One vs. The Chosen Son. 👑👑
— Beats by Dre (@beatsbydre) October 17, 2022
The second NIL deal referenced is James’ signage with Nike. James also followed in the footsteps of his father, who inked a $90 million deal with the company in 2003. In 2015, Lebron James inked a lifetime deal with the company, which was said to be worth over $1 billion in 2022, as per The Shade Room.
19 years later, LeBron has a lifetime deal worth over $1B pic.twitter.com/cld4bx4Nbg
— Bleacher Report (@BleacherReport) May 22, 2022
The third referenced NIL deal is listed with PSD Underwear. According to ON3, James inked the deal “for his own underwear collection” with the company. Additionally, this was James’ first signed NIL partnership, as per New York Post.
The amount of compensation that Bronny James received for each deal remains “undisclosed,” as reported by ON3.
Bronny James is the top NIL earner in the entire nation
— NBACentral (@TheNBACentral) March 28, 2023
Bronny James’ Future As He Moves Forward In Basketball
Bronny James most recently appeared at the McDonald’s All-American Game on Tuesday night.
According to New York Post, James, who stands at 6-foot-3 and 180 pounds, scored a total of 15 points and four assists. The eighteen-year-old is currently a senior at Sierra Canyon High School in Los Angeles, however, his stellar performance and basketball career thus far have left colleges vying for his commitment.
According to the outlet, James’ top contenders include “Oregon, Ohio State, and USC.”
Furthermore, in 2024 James will be eligible to be drafted into the NBA.