G-Star Creates World’s First AI-Designed Denim Couture – Gia On The Move






 Contributed by Tracey Paleo, Gia On The Move

While anyone with access to the Midjourney app can create a hypothetical design, pioneering denim experts at G-Star RAW have taken things to the next level. As the first fashion retailer to take an AI-generated design off the screen and into the workshop, they’ve created a unique denim couture garment which highlights how AI is being used in the real world. 

To create the “AI Denim Cape,” G-Star RAW’s core design team come up with 12 cutting-edge designs, using a series of prompts.  One AI-generated concept was then chosen to be brought to life by hand in the G-Star atelier – resulting in an original RAW denim couture piece.  

Made from premium raw denim and featuring futuristic 3D ‘G’ shapes on the arms, an adjustable waistband, detailed stitching patterns on the chest and subtle G-Star branding on the left inner side, the AI Denim Cape combines new age technology with G-Star’s signature design aesthetic. As a one-of-a-kind garment, it showcases G-Star’s denim expertise and precision craftsmanship. Craftsmanship that only humans are capable of. 

From Chat GPT to Midjourney, artificial intelligence is fast becoming essential for work and life. Yet, rather than seeing AI as a competitor, G-Star RAW has embraced it as a creative collaborator – using artificial intelligence to push the limits of denim design in an innovative partnership between technology and human craft. 

“Innovation is ingrained in the G-Star DNA. We believe in giving our fashion designers the freedom to bring their dreams through AI,” said Gwenda van Vliet, CMO of G-Star RAW. “While anyone could make a design using AI, at G-Star RAW, we have the craftsmanship to make those designs into real garments. We should see AI as enhancing the creative process, rather than taking it over.”

The newly designed AI Denim Cape will ultimately be displayed at the G-Star RAW Antwerp store, as the world’s first garment designed by Artificial Intelligence and created in reality.

About G-Star RAW

Since 1989, G-Star RAW has pushed the boundaries of denim design, manifesting its own vision of the future by introducing “luxury denim” for the streets through pioneering styles. Hardcore Denim is the philosophy that expresses the brand’s obsession with denim; the cloth, the craft and the history. It pushes G-Star to invent, explore and take craftsmanship to another level – down to the smallest detail – and with a strong belief that there is no limit to what denim can do. With innovation, sustainability and creativity at its core, the brand pursues to define the next generation of denim with respect for people and planet. www.g-star.com.

Photo & Video Credit: G-Star RAW

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